Now and Then {Morton}

For this week's Now & Then, I'm actually kind of torn. Usually I go for the older product design, but in this case, there are things I like about both. In the 1956 version, I love the dotted oval, but the lack of elements makes it feel too bare, to some degree. In the 2012 version, I love the navy and teal, and the color blocking, but all the text in the bottom three lines leaves it a bit jumbled. If they took that out, I think I would vote for today's design. How about you? Which one do you like better?


  1. I like the 2012 design, it captures the charm of the old and mixes it with a modern theme.

    I nominated you for a Versatile Blogger award, come by and check it out when you have time. :)

  2. I like the purple umbrella better than the yellow. 2012 wins for me.

  3. I have to go with 2012 mostly because that's the girl from my childhood. I had an umbrella when I was a little kid that had a yellow plastic Morton's salt girl as the handle. Loved that umbrella.

    I really like your Now and Then posts!

  4. How fun! I've always loved the Morton Salt packaging.

    ps (jamie @ owlreally sent me over)

  5. I like the old one best...probably just cause it's from an era that was more easy going.

    Jamie from @owlreally sent me over to take a peek!! Nice blog!


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