Now and Then: RIT Liquid Dye

It's been a while since we've done a Now & Then post, hasn't it? I think my brain just bounces around so much these days, trying to keep my task list in order, that I haven't had much time to sit down and thumb through old ads to find something inspiring.

Yesterday, though, I was looking at the June 1967 issue of Better Homes & Gardens for next week's Thrifted Kitchen recipe, and I came across this wonderfully vibrant ad for RIT liquid dye. I was particularly drawn to the photo illustration of the dye pouring from the bottles, as well as the little dye bottle color wheel on the bottom right. And I love how they weren't afraid to use so many colors in the headline type.

As far as the design of the packaging, I have to say that I like today's font choices better, but love the color block design below the text on the 1967 version. To me it seems to tie into the product more, since usually you're taking something white and dying it another color, so the blocking design makes sense in an abstract sort of way. What do you think? Which design sings to you more?

Also, I don't know if y'all have ever been on the RIT site, but I hadn't, and I was excited to see that it's chock full of DIY project ideas. Most of them are submitted by users, but they include a tutorial on dying jeans in those bright and pastel colors that are so popular these days. I know a lot of you are also crafty folk, so I wanted to make sure you knew about another source for creative inspiration!

Hope you have a wonderful weekend!


  1. It's like you read my mind! I think I'm dying an eyelet dress this weekend, that was white, and my sister spilled chocolate ice cream on! I love the RIT color guide, which has recipes for lots of different colors!

  2. Must be such fun to dig up stuff like this! I must stop by the RIT site for their DIY projects, too. :-)


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