9.06.2012

Vintage 101: Life Savers Suits

I've finally started leafing through all those Glamour magazines from the '50s that I thrifted some weeks ago, and brought a couple with me to Austin this past weekend. I find I like reading and looking at the ads more than the articles (which, by the way, the ad/article ratio back then was about what it is today: too much of the former and not enough of the latter!), and one ad in particular caught my eye...


Did any of you know that Life Savers, the company that makes those little jeweled rounds of candy we all know and love, dove into the textile industry for a bit? It looks like they partnered with Kirkland Hall, a company that produced tailored women's suits, to make special suits in the colors of Life Savers candy! What's even more interesting is that I couldn't find a lick of information about it after (literally) hours of researching online. The only thing I could find were Etsy and eBay listings for the actual suits, and some old newspaper ads on Google...


I went ahead and emailed some of the press contacts at Life Savers to see if they could shed any light, but haven't heard back from them. So, until then (and if at all), do any of you have any extra information about this fun little venture? I think it could be a cute in today's market if the company partnered with Ruche or someone else who sells retro-inspired dresses to make some inspired by the Life Savers colors. I'd love one in cherry or passion fruit...oh, and what about their mints? An orange mint one (white with specks of orange) could be cute. What color would you want?

3 comments:

  1. I had no idea! How funny, and random, is that!!?! If you find out any more information you must share it with us.

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    1. I did get an email back from Wrigley, who said they only acquired the brand in 2005 and it didn't come with much information about the history, so they weren't able to dig anything up, either! I wonder if it's destined to be a mystery!

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  2. fabulous! love this blog. & i have this very suit you have in the illustration. it is 'banana' & beautifully made. shell buttons. detailed. so great to read your research about this. thank you.

    sloy
    p.s. i am going to sell it on etsy. the store is gearbender & rustmorte.

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